From screen to plate: How food influencers are changing the way we eat

Explore how influencers like Tarla Dalal, Mehak Dhawan, and Sanjeev Kapoor are reshaping our food culture, one viral trend at a time.

08 Mar 2024

In today's digital age, scrolling through Instagram, TikTok, and Pinterest is a journey through a virtual food paradise and bloggers. In the world of foodie influencers, every bite is documented, every recipe shared, and every trend set.

But the influence of foodie influencers goes beyond just sharing recipes; it's about shaping culinary trends and redefining the way we experience food. From avocado toast to rainbow bagels, social media has the power to turn obscure ingredients into viral sensations overnight.

Influencers fueling the plant-based revolution
Influencers fueling the plant-based revolution

Take, for example, the rise of plant-based cooking, fuelled in part by influencers promoting sustainable and healthy eating habits. With hashtags like #MeatlessMonday and #Veganuary gaining traction, more people are embracing plant-based diets, thanks to the accessibility of plant-based recipes shared by influencers.

From the bustling streets of Mumbai to the serene corners of Delhi, food influencers in India are making waves, transforming the culinary landscape one post at a time.

You might definitely recognise a name or two:

Tarla Dalal

Tarla Dalal is renowned for her timeless recipes that have resonated with generations of Indian cooks. With a repertoire spanning traditional favourites and innovative creations, she continues to inspire both seasoned chefs and amateur cooks alike. Her dishes, characterised by simplicity and flavour, have earned her a dedicated following across social media platforms.

Mehak Dhawan

Mehak Dhawan has carved a niche for herself in food blogging with her vibrant personality and mouthwatering recipes. From fusion delicacies to classic comfort foods, her Instagram feed is a treasure trove of culinary delights. With engaging content and relatable storytelling, she captivates her followers, inspiring them to embark on their own gastronomic adventures.

Sanjeev Kapoor

Sanjeev Kapoor's name is synonymous with Indian cuisine, and he has played a pivotal role in revolutionising the way Indians cook. With his unparalleled expertise and charismatic presence, he has captured the hearts of food enthusiasts worldwide.

Pooja Dhingra

Pooja Dhingra has elevated dessert-making to an art form with her innovative and delectable creations. As the founder of Le15 Patisserie, she has garnered acclaim for her exquisite desserts that marry traditional techniques with contemporary flavours. Her Instagram serves as a visual feast for dessert enthusiasts, showcasing her stunning creations and providing insight into her creative process.

Ranveer Brar

Chef Ranveer Brar is known for pushing boundaries with his experimental yet approachable recipes. With a keen focus on presentation, he redefines the way people perceive food, turning everyday ingredients into culinary masterpieces. His Instagram profile is a hub of culinary inspiration, featuring engaging videos and captivating content that encourage followers to unleash their creativity in the kitchen.

With each post, these influencers are not just sharing recipes; they're shaping the way we eat, cook, and experience food in the digital age. Who do you follow?

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