How awareness of an organic lifestyle is prevalent in India’s metros

The organic food market in India, currently estimated at Rs 4000 crore, is expected to grow in leaps and bounds and touch Rs 12000 crore by 2020. This isn’t surprising considering that consumers are increasingly adopting organic lifestyle products. A survey by Godrej Nature’s Basket also reveals that residents of some Indian metros — Mumbai, Pune and Bengaluru — are increasingly becoming aware of the benefits of leading an organic lifestyle. So what else did the survey show and which metro residents were the most aware of the benefits of leading an organic lifestyle? The answer might surprise you!