Godrej L’Affaire curates interesting food deals and discounts at the #LiveItUp sale
Leading food and lifestyle brands will be a part of the digital sale at Season 5 of Godrej L’Affaire
Godrej L’Affaire, a curated, experiential, luxury lifestyle platform by the Godrej group, is back with its fifth season. India’s coolest lifestyle event has gone online this year; it began on February 14, 2021, and will continue virtually till February 28, 2021.
This year, Godrej L’Affaire is piloting social commerce — #LiveItUp sale — through direct consumer engagement. Live on Godrej L’Affaire’s social media handles, the event brings some interesting discounts and experiences around its own brands such as Godrej Yummiez, Godrej Appliances, Script, Godrej Interio, India Circus, Godrej Protekt, Godrej HIT, Godrej Real Good Chicken, Godrej Jersey, Godrej Veg Oils and SKIDO by Godrej, and other homegrown Indian brands such as Varun Inamdar’s Mumbai Local Tawa, Wellbeing Nutrition, Storia Foods & Beverages, Fantasie Chocolate, Bombay Island Coffee, South Street — South Indian Comfort Food and Shuk Bombay, among others.
Apart from deals and discounts, it has also conceptualised a nine-part quirky courtroom theatrical web-series in which top influencers come together to sue 2020! Viewers will see the year 2020, played by Jamie Lever, put on trial for the disruptions it caused in our lives this year. Catch Kunal Vijayakar seek revenge on behalf of foodies who had to cook during lockdown.
To catch all the exciting deals head over to Godrej L'Affaire Instagram handle.