The Frozen Food Boom: From a Niche to a Household Essential
On World Frozen Food Day, we trace its journey, from natural freezing methods to modern quick-freeze technology. See how innovation and changing lifestyles reshaped it into an everyday kitchen staple.
World Frozen Food Day, celebrated annually on March 6, honours the innovation and convenience of frozen foods, which have revolutionised modern food preservation and consumption.
The journey of frozen food in India reflects a remarkable transformation. The 2000s marked a turning point as urbanisation and changing lifestyles fueled demand for convenience foods.
The COVID-19 pandemic further accelerated adoption as consumers sought hygienic, long-lasting meal solutions. Ready-to-eat (RTE) meals and frozen snacks became particularly popular among urban households. Today, frozen foods cater to diverse needs, from regional delicacies to premium organic options. With rapid urbanisation and government support for food processing industries, the market is poised to grow at a robust CAGR of 13.25% from 2025 to 2033, reaching INR 572.54 billion by 2033.
Take a look at the journey!
