India’s love affair with K-culture has a new star. From K-pop to K-dramas, the Korean wave has swept across audiences while making its way into our kitchens. Just in time for the festive season, Godrej Yummiez, the ready-to-cook frozen foods brand from Godrej Foods Ltd, has launched its all-new Korean Style Chicken Meatballs. To celebrate the launch, the brand has rolled out a digital campaign with Chef Anahita Dhondy featuring a two-part video series that highlights the product’s versatility through festive recipes.

Link to 1st Film:

Link to 2nd Film:

Festivals in India are as much about tradition as they are about indulgence. While we stay rooted to our customs and rituals, celebrations today also embrace global flavours and contemporary favourites. This launch reflects that balance, bringing the bold, spicy-sweet taste of Korean food into Indian festive kitchens. During this season, hunger pangs rise, and food becomes the heart of every gathering. Yummiez is stepping in to enrich those moments with taste, nutrition, and convenience. There is no compromise here, only authentic flavour backed by safety, trust, and protein. Through quick, fuss-free recipes curated by renowned Chef Anahita Dhondy, Yummiez shows how easy it is to elevate the festive table with something new yet familiar.

The digital series brings the new product alive through Chef Anahita’s kitchen. Shot against the backdrop of Pujo celebrations, the first film captures real festive moods: the 2 a.m. cravings after a night of pandal hopping satisfied through an indulgent Chicken Meatball Toast recipe. The second film is the festive feasts during Dashain where Chef Anahita kept the tradition alive while adding a Korean twist. Her recipe for tangy, flavour-packed Chicken Meatball Skewers with Korean Atomic Sauce, makes the perfect starter for your loved ones.

With just five ingredients, Chef Anahita shows how the Korean-style meatballs can slip effortlessly into every festive moment. The launch compliments the festivities because the India Snacking Report Volume 2 (STTEM 2.0) reveals that 71% of consumers across India prefer frozen snacks during festive occasions, with 41% noting a rise in frozen snack consumption while celebrating at home. Therefore, Godrej Yummiez meets this consumer demand, packed with 12g of protein per 100g and freezing fresh through IQF technology. Whether you are the late-night foodie or the smart festive host, Yummiez Korean Style Chicken Meatballs ensures every celebration gets a memorable start.

Anushree Dewen, Head Marketing & Innovation, Godrej Foods Ltd commented, “India is stepping into its most joyous festive season, a time when festival and food are synonymous. With our Korean Style Chicken Meatballs, crafted for the Indian kitchen, we wanted to add a global twist to festive flavours while keeping convenience and nutrition at the core. Through our collaboration with Chef Anahita, we are showing how easy it is to turn everyday festive moments into something special. For us, this launch is not just about introducing a new product, but about celebrating the joy of togetherness with food that delights both taste and trust.”

Godrej Yummiez Chicken Meatballs Korean Style will now be available across Kolkata and Northeast India at INR 190 for a 250g pack. Designed for convenience without compromise, the new range brings together authentic Korean flavours and the trusted IQF freshness of Yummiez. Consumers can also look forward to special festive discounts - making it the perfect time to say Saranghae to flavour this festive season.

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