Godrej Yummiez, a brand of ready-to-cook products from Godrej Tyson Foods Ltd. (GTFL), expanded its vegetarian portfolio with the launch of Godrej Yummiez Crispy Potato Starz. This new product is a one-of-a-kind star-shaped, crunchy snack made with high-quality potatoes and advanced Individual Quick Freeze (IQF) technology that keeps it fresh for an extended period of time without the use of preservatives. Being the third launch in vegetarian category this year after paneer pops and mix veggies, this portfolio expansion is slated to boost the overall growth for Godrej Yummiez by upwards of 30% in FY 23.

Around 55% Indians binge on frozen foods as a mood uplifter on various occasions, as per the ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ report by Godrej Yummiez. However, the myth that frozen foods contain preservatives is a concern amongst consumers. The same report highlights about 51% Indians feel preservative-free frozen snacks would guilt-rid them off frequent snacking.