Godrej Jersey India's Lactograph Findings FY25-26: Mapping the nation’s evolving dairy habits on National Milk Day
Is milk losing its charm? Absolutely not. On National Milk Day, November 26, the new Godrej Jersey ‘India Lactograph Findings’ reveals that 71% of Indians still rely on dairy daily. Whether it's a glass of plain doodh or chilled badam milk, our love for dairy runs deep. Godrej Jersey’s latest study breaks down the numbers, revealing that while our habits are changing, milk remains the undisputed hero of the Indian table
The 'Godrej Jersey India Lactograph Findings FY25-26' study, released to mark National Milk Day, has interesting insights into India's milk consumption habits. Conducted in partnership with YouGov across eight major Indian cities, the research indicates that 71% of Indians continue to incorporate milk and milk products into their regular daily routine, despite evolving consumption methods.
Commenting on the findings, Shantanu Raj, Head of Marketing, Godrej Jersey, said, “This study clearly indicates that milk is not leaving the table, it is just changing its glass. The data reflects both legacy and evolution, 67% of respondents still enjoy milk most often through tea, reinforcing milk’s deep cultural roots, while 44% now bring milk into their day through protein shakes, signalling a new fitness-driven ritual. For a brand like Godrej Jersey, this is both a responsibility and an opportunity. The evolving demand for higher-protein and fortified dairy formats is a powerful signal of where the market is headed. We are investing in this space thoughtfully from protein-enriched milk beverages to fortified dairy innovations. Our ambition is to ensure that consumers never have to choose between taste, convenience and nutrition, and to play a constructive role in shaping a more nutritionally progressive India.”
Take a look at the findings.
Did the Lactograph findings match your routine? Tell us in the comments: Are you a traditional doodh ki chai loyalist, or have you embraced the protein-shake ritual for your daily energy boost?