How the beverage industry is going gourmet: Godrej Food Trends Report 2022

The Godrej Foods Trends Report unravelled that the Indian spirit industry is looking up in 2022, with the rising consumption of alcohol-infused beverages and premium blends.

27 Jul 2022

Going by the changing consumer preferences, Godrej Foods Trends Report has launched its report on consumer trends for India in the year 2022. According to the report, there is a shift from traditional beverages and food consumption spaces to more unconventional preferences that are authentic and reflect consumer needs.

The rise in demand for coffee has led to the increased popularity of roasteries and artisanal farm-to-cup coffee from Coorg to Chikmagalur, and beyond. The Indian spirit industry has also seen a spike in demand, as the evolving Indian youth loves to try out various Indian labels along with traditional drinks like feni.

In 2022, inspired by the exotic tastes and unique flavours of Indian specialities and internationally inspired food, consumers are expected to trade in their regular flavours in favour of niche products. The Indian beverage market is growing at an impressive rate and is one of the most dynamic markets globally today.

The Godrej Food Trends Report will bring forward a fresh perspective on how food and beverages are evolving, what’s trending across the world and how it can be adapted to the Indian perspective today.

Here are top trends and insights that food experts in the industry believe would change the whole ecosystem of how we have been consuming our drinks –

  1. 52.4% panel predict a rise in demand for Gourmet Indian origin artisanal coffee/tea brands
  2. 47.7% panel expect a rise in cold brew tea and coffee options
  3. 52.4% panel feel Indian ingredient infused & flavoured alcoholic drinks will attract a lot of interest as well Indian-made spirits
  4. 38.5% of food experts expect immunity & functional health-boosting healthy beverages will see a rise in demand
  5. 49.2% of industry experts feel that mixers for home bartending will increase in India
  6. 47.6% of culinary experts expect to see a rise in homemade fermented drinks
  7. 47.6% of beverage experts predict a rise in demand for Indian-made spirits

Godrej Food Trends Report 2022 presents a holistic understanding of shifting food trends and consumer behaviour advanced through the integration of global market drivers, emerging food trends with ingredients, flavours, packaging and retail innovation.

Commenting on the rise of artisanal beverages in India, Rushina Munshaw Ghildiyal, Curating Editor of the Godrej Foods Trends Report 2022, said, In 2021, beverages were brought into consumers' homes through solutions that put beverage experiences at the fingertips. In addition, consumers, with more time and disposable income, are engaging in hobbies related to their preferences in beverages. It was predicted by our panel that in-home beverages would see more exploration in 2022. Almost half of the panel predicts that artisanal gourmet coffee and tea of Indian origin will continue to grow in the coming years. Mixers for home bartending will be favoured during social gatherings at home. Innovation in these areas will continue to drive the food and beverage industry to cultivate a higher share of the in-home beverage market. The panel also foresees that consumer fascination with ferments is not going away, as hobbyists continue to experiment with homemade fermented drinks.”

Godrej Food Trends Report 2022 – the detailed 95-page edition is available for download at

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