Godrej Appliances opts for a virtual medium to launch a new range of refrigerators
The latest additions to the brand portfolio — Godrej EDGE RIO and Godrej EDGE NEO — perfectly combine style with functionality
In the first-of-its kind event in the Indian home appliances industry, Godrej Appliances launched two new models of refrigerators to over 5000 trade partners through a virtual event.
Space for more
Staying true to its brand philosophy — ‘Things made thoughtfully’ — Godrej EDGE RIO and EDGE NEO have been uniquely designed to cater to the need for more storage, given the lock-down and need for social distancing. These refrigerators are the tallest and offer maximum space utilisation in the 192-litre single-door category — the freezer has a capacity of 16.3 litres capacity and bottle space is 13.5 litres. The large vegetable trays of 16.4 litres can keep veggies fresh for long.
Faster cooling, efficiently
Godrej EDGE RIO and EDGE NEO are highly energy-efficient and power-saving-- they boast of a 5-star rating as per the 2020 energy rating norms. The other features include ‘Advanced In-verter Technology’ and PUF thickness of 54mm providing best-in-class cooling retention, even during power cuts. Turbo Cooling technology also ensures up to 20 percent faster ice making and quicker bottle cooling. The ‘Hygiene+ Inverter Technology’ ensures convenient cleaning, no defrost water spillage and breeding of germs and insects.
In line with Godrej’s commitment to environment and sustainability, Godrej EDGE RIO and EDGE NEO use R600a, the most eco-friendly refrigerant with zero ozone depletion potential, which helps reduce its carbon footprint.
Godrej Appliances, a leading player in the home appliances sector, has a rich legacy of 62 years. The company’s portfolio has always included products, which are based on consumer insights, innovation and sustainability.
Available in 192litre capacity with 5-star, 4-star, 3-star and 2-star variants, the new Godrej EDGE RIO and EDGE NEO refrigerators are priced at INR 14,000 upwards.