Desi flavours to top the chart in food space according to the Godrej Food Trends Report 2020
A star-studded gathering witnessed the launch of the Godrej Food Trends Report 2020, which is the only report of its kind to collate trends from verticals across the food industry
The third edition of the Godrej Food Trends Report was launched on February 22, 2020, at L’Affaire, the Godrej group’s annual brand-agnostic lifestyle soiree. The report was unveiled in the presence of Adi Godrej, Chairman Godrej Group, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, and other leading food connoisseurs and influencers such as Kunal Vijaykar, Karen Anand, Tara Deshpande and Ranveer Brar.
The Godrej Food Trends Report 2020 features views, trends, predictions, information and insights from leaders of the food industry. This year, Godrej had reached out to over 150 experts – chefs, thought leaders and food influencers across major cities. For the first time, the report includes ground insights from North (Delhi), South (Chennai and Bengaluru), East (Kolkata) and West (Mumbai).
Speaking about the report, Sujit Patil, VP & Head Corporate Brand and Communications Godrej Industries Limited & Associate Companies, said, “Godrej Group is well ensconced in the food industry through various brands such as Godrej Real Good Chicken, Godrej Vegoils, Godrej Appliances, Godrej Interio, Godrej Protekt, Cartini Knives etc. We embarked on this journey two years ago with our first edition. It is interesting and heartwarming to note, 2020 will see the emergence of the neighbourhood foodpreneur, the revival of culinary traditions and proliferation of desi flavours in everything from small plates to cocktails and even desserts. We are hopeful that this becomes a ready reckoner for anyone who is associated with the food industry.”
The survey has been designed by Rushina Munshaw Ghildiyal, Managing Director, A Perfect Bite Consulting. She said, “For the first time, we travelled across the country and collective insight was distilled into a close-ended survey of category-specific questions designed to draw out insights. This was done through round tables and personal interviews with experts in each region.”
The Godrej Food Trends Report 2020 can be downloaded from Vikhroli Cucina, whose new avatar as a publishing platform was also unveiled later that evening. “I urge all foodies to log on to Vikhroli Cucina to download the report and enjoy gastronomic delights,” Sujit said.
Click here to download your free copy of the Godrej Food Trends Report 2020.