Godrej Yummiez unveils STTEM 2.0: India’s frozen snacking report
Building on the success of its inaugural release, the STTEM 2.0 report explores evolving consumer demands while busting myths about frozen snacks.
The STTEM 2.0 report, following the success of its 2022 predecessor, offers a deeper dive into India’s evolving Frozen Snacks industry. The initial report introduced a groundbreaking framework—SAFETY, TECHNOLOGY, TASTE, EASE, and MOOD (STTEM)—that shaped how consumers select products while guiding industry stakeholders to rethink strategies.
In this second edition, STTEM 2.0 debunks common misconceptions around frozen snacks, proving they can be both healthy and safe. As consumer preferences shift toward quality and conscious choices, the report anticipates continued growth in the frozen snacks sector, driven by heightened awareness around health, safety, and flavour.
