Godrej Jersey’s new TVC draws attention to building immunity with milk and milk products
In these uncertain times when building immunity is the need of the hour, Godrej Jersey’s new ad campaign highlights the significance of drinking milk.
Creamline Dairy Products Limited (CDPL), a leading dairy player in Southern India and a subsidiary of Godrej Agrovet, launched a television campaign that focusses on how to build the entire family’s immunity. The TVC highlights the importance of drinking milk and consuming milk products to build a healthy immune system. Since milk is rich in protein, the best way to improve immunity is to drink it daily for the body’s growth and development.
The TVC is created in Hindi, Tamil and Telugu, and is being aired across Andhra Pradesh and Telangana. Through two simple and effective renditions, it highlights Godrej Jersey’s wide range of immunity-building choices apart from the daily glass of milk. These include an array of milk and milk-based products like paneer, badam milk, ghee and curd that not only maintain good health, but can be used to create great tasting recipes.
Speaking about the campaign, Raj Kanwar, CEO, Creamline Dairy Private Ltd. said, “A protein-rich diet is known to help in building immunity and dairy products are an easy and affordable way to add them to our daily diet. Health and well-being of the family is a top priority for everyone today. The TVC aims to highlight the wide range of dairy products available under the brand Godrej Jersey and showcase multiple ways to integrate them as an important source of nutrition in our daily diet to build immunity.”
V Seshagiri Rao, Sr. Partner, R K Swamy BBDO Advertising agency, added, “Being a preferred dairy brand, especially for mothers, for over 25 years, Godrej Jersey needed to connect meaningfully with its consumers in these trying times. The campaign will help strengthen the brand’s diverse range and build further equity in the health and immunity space, something that will remain a primary consumer concern for the foreseeable future.”
CDPL sells high-quality milk products, right from curd, lassi, buttermilk and flavoured milk to paneer, ghee and other value-added products under the brand name Godrej Jersey. In December 2015, Godrej Agrovet acquired a majority stake in CDPL. With a processing capacity of about 10 lakh litres per day and over 100 collection centres, CDPL has a formidable presence in the southern states of Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and parts of Maharashtra.